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Elodie Marteau is a foresight researcher & strategist.

Sounds like a bullshit job? Well, foresight science and the business of trends can seem (and can be) nebulous and void when focusing on the short-term hype culture and when relying on the flattening algorithmic determinism.

We rather opt to make sense out of this trendy trend business.
Because critical thinking is necessary to turn foresight into a place that truly provides inspiration, fuels creativity, ignites minds, sparks change, and even provokes.

We are a space for constant research and thought-provoking strategic thinking, where trends are future-shaping socio-cultural movements, brands’ aspiration is attainment, and future building is already in the making.

In a nutshell, we future-proof brands and businesses’ strategies by exploring, navigating and deciphering uncharted cultures & futures.

full bio
CONTACT
services
Ti. trends intelligence

Exploring emerging and upcoming socio-cultural macro- and microtrends phenomenons to identify, decipher and prioritise opportunities for businesses’ future development and strategies.

methodologies & tools:
  • .  trend forecasting
  • .  desk & exploratory research (qualitative)
  • .  secondary quantitative research
  • .  interviews of experts, innovators, leaders, founders, creators, tastemakers, etc.
  • .  inspirational sectorial in-city tours design
  • .  writing of inspirational trends reports, presentations, strategic articles, and more (macro- and microtrends)
Cr. consumer research

Uncovering emerging cultures, attitudes, aspirations, needs, values and behaviours to help brands meet and engage with their (future) consumers and communities.

methodologies & tools:
  • .  generational, consumer and sector-specific studies for cultural understanding
  • .  consumer interviews: focus groups, one-to-one interviews, ethnography (digital and IRL)
  • .  semiotics analysis & local cultural navigation
  • .  identification of new consumer target opportunities
  • .  on-field behavioural understanding and  consumer shadowing
Fs. foresight strategy

Enabling brands and businesses to plan and implement future-oriented strategic decisions to realise growth opportunities, removing doubt in the process.

methodologies & tools:
  • .  brand, category and product (re)positioning
  • .  development of future-proofed brand platforms
  • .  corporate and market audits
  • .  brand concept and vision development
  • .  future strategic directions development (short, mid & long term)
  • .  collaborative workshops design for internal implementation
Cs. creative strategy

Applying foresight thinking into creative planning for brands to develop future-proofed concepts, campaigns and communication materials in line with today's and tomorrow’s communities’ tastes.

methodologies & tools:
  • .  storytelling & key brand messages development
  • .  visual strategy and design directions
  • .  styling directions
  • .  pre-launch audiences testing
clients
AUDIBMWCLUB MEDDANONEDR. MARTENSEUROLEAGUEH&MIKEAIPONEJORDANKINDERL’ORÉALLACOSTELIPTONLVMHNATWESTNESPRESSONORDSTROMNIKEPERNOD RICARDUNIVERSAL MUSIC& more.