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Elodie Marteau is a foresight researcher & strategist.

A decade ago, while her educational journey blended marketing strategy, brand management and trend forecasting, she came across The Trend Forecaster's Handbook: First Edition by Martin Raymond. This was a moment moment.

Firstly established in London, she worked for future consultancies, including renowned The Future Laboratory, also editor of The Trend Forecaster’s Handbook. The circle was complete.

In 2019 she relocated to Paris, where she operates as an independent foresight researcher & strategist, delivering future-forward trends & cultural intelligence and brand strategies for global brands and agencies. Supported by an internationally-based network of consultants and experts, her work helps businesses navigate culture and overcome uncertainty by identifying opportunities to future-proof their brands and marketing strategies.

If the foresight-related jobs are first recognised for serving the fashion, luxury, lifestyle and beauty industries, Elodie Marteau’s cross-sectorial approach also supports the food & drink, banking, tech, media & entertainment, sports, travel, hospitality, placemaking and mobility industries.

You can also meet her as the co-founder & editor-in-chief of 2 SPEED BIKING, a printed & online media where contemporary motorcycling culture meets fashion, arts & design, and as a lecturer in ‘Trends & Foresight’ & ‘The History of Fashion: 20th century’.